How Its Work
Objective:
To generate qualified student leads for multiple professional and short courses by reaching a highly relevant audience across major Pakistani cities, including Lahore, Karachi, and Islamabad.
Our Strategy:
- Designed and executed a targeted Meta Ads campaign focused on lead generation and engagement.
- Developed eye-catching ad creatives featuring course details, career benefits, and clear CTAs.
- Implemented interest-based targeting to reach students and professionals seeking skill development.
- Used “Send Message” and “Instant Form” ad formats to capture leads directly from Meta platforms.
- Monitored campaign analytics to ensure continuous optimization for better performance and lower cost per lead.
Results Achieved:
- Strong Reach & Engagement:
The campaign successfully reached a large audience of potential students across Pakistan. - High Message Response Rate:
Generated consistent inbox inquiries from interested learners through Facebook and Instagram. - Qualified Leads:
Delivered verified and conversion-ready leads, contributing to a measurable increase in course admissions.
(Attached Meta Ads screenshot shows total reach, message interactions, and lead generation results.)
